Edition one · Swiss watchmaking
The Luxury Answer Index, edition one: Swiss watchmaking.
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The edition publishes here on : the findings, the distribution across the five verdicts and the observed field of names, with the method in full. Every measured house receives its private letter on the same day, without charge and without condition.
Request your private letterThe forty-six houses
The forty-six Swiss watch houses measured in edition one. Each receives its private letter on , without charge and without condition.
Forty-six houses measured. Names announced . From publication, each name carries a page of its own.
The forty-six Swiss watch houses measured in edition one
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From publication, each name carries a page of its own.
Nine buyer questions, each put eleven times, give ninety-nine prompts in every market, on every engine, every day. Four engines, three markets, fifteen consecutive days: 17,820 recorded answers. English throughout. Every answer is read against all forty-six houses.
The Luxury Answer Index is published by ELIA Atelier and measures how AI answer engines describe the luxury industry. Edition one, published 27 August 2026, records 17,820 answers across 46 Swiss watch houses, nine buyer questions, four engines and three markets.
The questions, the rule and the window are published in full,
so the figures can be rerun rather than believed.